Read more about the early days of Federal Electric Sign ( now Federal Heath Sign ) and illuminated signs in a recently published article in the Journal of the Society for Commercial Archaeology  by Debra Jane Seltzer “Dashing lights, flashing lights high above the street, Tell me where to go to play, tell me what to…

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Ketchum Global Research & Statistics and ORC Internationals recently completed a What’s Your Sign survey for FedEx.  The survey found that over 75% of Americans have visited a store for the first time based on its signage.  Further results showed that nearly 70% of customers made purchases solely because the sign caught their eye. The…

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