Babies R Us – Reinvented

Following its closure alongside its parent company Toys R Us, Babies R Us has recently inaugurated its new flagship establishment within the American Dream Mall located in New Jersey, USA. This initiative has been spearheaded by WHP Global, a brand acquisition and management firm that assumed ownership of both retail chains from Tru Kids in…

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Overcoming Store Opening Installation Challenges

Store interior decor installations

Preparing for a successful store opening involves numerous tasks, and the installation of decor elements can often present unexpected challenges. Dealing with general contractors who may not be familiar with the products they are installing can add to these difficulties. At Federal Heath, we understand the importance of seamless installations. What sets us apart is…

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Federal Electric Sectional Signs, by Debra Jane Seltzer

Read more about the early days of Federal Electric Sign ( now Federal Heath Sign ) and illuminated signs in a recently published article in the Journal of the Society for Commercial Archaeology  by Debra Jane Seltzer “Dashing lights, flashing lights high above the street, Tell me where to go to play, tell me what to…

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The Power of Signage

Ketchum Global Research & Statistics and ORC Internationals recently completed a What’s Your Sign survey for FedEx.  The survey found that over 75% of Americans have visited a store for the first time based on its signage.  Further results showed that nearly 70% of customers made purchases solely because the sign caught their eye. The…

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