A popular sign type, channel letter signs are a three-dimensional graphic element with an individual structure and usually illuminated with LEDs or neon. Channel letters can be any letter, number, or other characters that make up a sign presentation when combined with other characters.
Each letter is made using aluminum sheeting and acrylic. Channel letter signs are highly flexible and can be made using various fonts, colors, and sizes. They are versatile because they can be placed on buildings individually, on a raceway, or freestanding. Channel letters offer a versatile and visually impactful signage solution, with options including front-lit, reverse-lit (halo effect), or combination lighting for varied aesthetic appeal. They can be tailored to match a company’s brand identity through color, font, and illumination style. Channel letters also comply with many local signage regulations due to their clean appearance.
Their professional, customizable design makes them ideal for branding and attracting attention. For businesses, channel letters enhance curb appeal, establish a strong presence, and increase foot traffic by making it easier for customers to identify and remember the location, especially in competitive retail environments.