Signage plays a vital role in branding, customer engagement, and visibility. According to the International Sign Association (ISA), more than 60% of businesses report that changing or upgrading signage positively impacted sales, number of transactions, and profits. With this in mind, selecting the right sign company becomes a strategic decision, not just a design choice.
1. Define Your Needs and Objectives
Start by clearly identifying the type of signage you need. Are you looking for:
• Exterior signage (monument signs, channel letters, pylons)?
• Interior branding (wayfinding, lobby signs)?
• Digital signage or LED displays?
Determine your goals for the signage — whether it's brand awareness, wayfinding, aesthetics, or regulatory compliance. Understanding this helps narrow down the expertise needed from a sign vendor.
2. Establish a Realistic Budget
Signage costs vary widely depending on size, materials, complexity, and installation logistics. According to a 2024 industry survey by Signs of the Times, average costs range from $3,000 to $10,000 for illuminated exterior signs, while digital signage installations can exceed $25,000 depending on features.
When budgeting, consider:
• Design and permitting
• Fabrication and materials
• Installation
• Maintenance and lifecycle costs
Some sign companies offer financing or leasing options, ideal for high-impact digital displays.
3. Research and Shortlist Sign Companies
Look for sign companies with strong reputations and a portfolio that matches your vision. Review their:
• Website and case studies
• Online reviews (Google, Yelp, BBB)
• Memberships (ISA, SEGD, local chambers)
Ask peers in your industry for referrals. Compile a shortlist of 3–5 candidates and ensure they offer full-service capabilities if your project requires design, engineering, permitting, fabrication, and installation.
4. Assess Capabilities and Services
Not all sign companies are equal. Some specialize in custom architectural signage; others excel at fast-turnaround commercial prints. During the vetting process, evaluate whether a company provides:
• In-house design and engineering teams
• Permit acquisition and code compliance
• Project management and site surveys
• Turnkey solutions, including installation and post-install service
Also inquire about their production capacity, especially if you're planning a multi-location rollout or national program.
5. Review Portfolio and Past Projects
A sign company’s portfolio is the most tangible proof of their abilities. Look for projects in your industry and examine:
• Craftsmanship and material quality
• Design creativity and brand alignment
• Installation complexity
• Client testimonials or case studies
Don’t hesitate to ask for references and follow up with past clients to learn about their experiences.
6. Understand Local Regulations and Permits
Sign regulations vary by municipality and are often governed by zoning codes, which restrict height, illumination, and placement. A reputable sign company will:
• Conduct a code check during site evaluation
• Handle permit filings with local agencies
• Ensure ADA, electrical, and safety compliance
According to ISA, non-compliant signage can lead to costly delays, fines, or forced removal, so this is not an area to overlook.
7. Get Detailed Proposals and Timelines
Ask shortlisted companies for formal proposals. A comprehensive quote should include:
• Itemized pricing (design, materials, labor)
• Project timeline (design to installation)
• Warranty terms and maintenance options
• Visual mockups or 3D renderings
This allows for apples-to-apples comparisons and ensures transparency before signing any contracts.
8. Inspect and Approve Final Installation
Once the signage is fabricated and installed, conduct a final walkthrough with the project manager. Confirm:
• Quality of materials and finishes
• Proper positioning and mounting
• Functionality (for illuminated/digital signs)
• Clean-up and safety adherence
Document acceptance with sign-off forms and warranty activation and retain all drawings and permits for future reference.
9. Plan for Maintenance and Upgrades
Even the best signs need upkeep. Ask the sign company about:
• Scheduled maintenance plans
• Warranty coverage for lighting, weathering, and materials
• Options for upgrading technology or refreshing branding over time
For example, LED modules typically last 50,000+ hours, but require occasional service to maintain brightness and performance.
10. When a National Sign Company Makes the Most Sense
National sign companies often offer superior advantages for large-scale, multi-location, or ongoing signage needs. Their expansive resources allow for consistent brand execution across regions or nationwide, while centralized project management maintains timelines and quality. Most provide:
• In-house engineering and permitting
• Nationwide installation networks
• Faster deployment times
• Vast experience managing national programs
This makes national firms an excellent choice for complex rollouts, brand refreshes, or long-term maintenance agreements that require scalability and operational consistency.
Conclusion
Hiring a sign company isn’t just a procurement decision — it’s a brand-building investment. With thoughtful planning and the right partner, signage can deliver lasting value, drive foot traffic, and reinforce your business identity for years to come.