As the
world’s largest video screen gets a next-generation transformation in Las
Vegas, Fremont Street Experience is counting on Federal Heath for the complex
installation and logistics. Work has commenced and is expected to be completed by
the end of 2019.
Imagine
a screen that’s nearly five football fields long and 100 feet wide – an
overhead canopy covering a four-block stretch of downtown for an immersive
sight-and-sound experience. Now imagine replacing every visual component within
a matter of months with a newly-developed product, while minimizing the impact
on pedestrians, concert-goers, a canopy-long zip line, and other commerce 90
feet below.
Source: Watchfire
The
carefully orchestrated operation by Federal Heath will be formidable, replacing
the multiple elements on 1/8 of the canopy at a time in sequenced phases.
Content on the canopy, including the signature Viva Vision light shows, are
continuing to run seamlessly between the old and new sections during
installation.
The
stunning effect of the technology upgrade will be the result of a new product
developed and supplied specifically for the Fremont Street Experience by
Watchfire Signs. Working closely with Watchfire, Federal Heath is using the
product’s fabric-like modules to fashion a perfect fit within each existing or
modified area of the barrel-vaulted framework. Critical connections for
hardware and electronics have been painstakingly mapped out, along with
efficient staging of materials.
The
light canopy debuted as an incandescent installation in 1995. An upgrade to
12.5 million LEDs introduced more brilliant color combinations in 2004. The
newest reboot will use 49 million LEDs and 16.3 million pixels to deliver a
screen that’s seven times brighter and four times sharper, so it’s clear and
vivid even during daylight hours. In addition, the new material will shed rain
while still allowing light to reach street level.
“Our
affiliation with the Fremont Street Experience renovation is a real testimony
to the reputation that Federal Heath has established through our many years of
serving the Las Vegas community,” said Sid Rasnick, President and COO of
Federal Heath.
Rasnick further said, “We are exceptionally privileged
to be selected for this project, which is extraordinary by even Las Vegas’
standards. We’re grateful for the confidence that’s been placed in us, and look
forward to seeing the remarkable impact that this first-of-its-kind
installation will have on more than 22 million visitors who come to Fremont
Street Experience each year.
“Federal Heath has grown to be 118 years old by leading the way with cutting-edge projects, and we are honored that Fremont Street Experience chose us to make this kind of difference in the city.”
Federal Heath, a leader in the visual communications industry, offers innovative, comprehensive and consistent solutions using Lean manufacturing and skilled account management teams to exceed customer requirements and satisfaction. From nationwide conversions and custom signs to maintenance programs, construction re-imaging, high-impact digital printing and on-premise engagement, Federal Heath is currently one of the few signage providers offering its global customers complete turnkey solutions. Federal Heath has more than twenty offices nationwide, including six state-of-the-art manufacturing facilities.