A FedEx Office survey found that signs play a critical role attracting customers for small businesses. The "What's Your Sign" survey found a strong connection between attractive, visible signs and positive customer decisions. This includes findings that 76 percent of people have entered a store they have never visited before based on its signs, and 68 percent have bought something because a sign caught their eye.
Read more at http://www.signs.org/Newsroom/IndustryNews/IndustryNewsItem.aspx?NewsID=2902