Don’t Forget Your B.O.B.! – The Importance of Back of Building Signage

Lights, camera, action! When it comes to your business, you want to be the star of the show, right? You’ve got the catchy name, the eye-popping logo, and the prime location. But wait, there’s more! While you might have been focusing on your business’s front and center stage presence, have you given any thought to your unsung hero – the B.O.B.? That’s right, the Back of Building signage. Don’t let this valuable advertising space go unnoticed. It’s time to put your B.O.B. in the spotlight and give your business the full-circle attention it deserves.

Why B.O.B Signage Matters

  1. Enhanced Visibility

Businesses located near busy streets or highways can capitalize on the traffic passing by on all sides. If your establishment has roads behind it, not having a B.O.B. sign can be a missed opportunity to reach potential customers. By installing signage on the back of your building, you increase your business’s visibility and create more opportunities to attract customers.

  1. Brand Reinforcement

A well-designed B.O.B. sign can reinforce your brand identity and create a lasting impression. Consistent branding across all signage, including the back of the building, not only increases brand awareness but also helps build credibility and trust among potential customers. People are more likely to remember your business and engage with it if your brand is consistently visible and familiar.

  1. Competitive Edge

In today’s competitive business landscape, it’s essential to differentiate your company from the competition. By utilizing the back of your building for signage, you can gain an edge over competitors who may have neglected this valuable advertising space. This can be particularly advantageous in crowded commercial areas where businesses are competing for attention.

  1. Wayfinding and Navigation

Having a B.O.B. sign can help customers easily locate your business, even if they’re approaching from the back. Clear and visible signage aids in wayfinding, ensuring customers can find your business without frustration. This is especially important for businesses located within larger complexes or shopping centers, where customers may have difficulty navigating the area. By having a B.O.B. sign, you can reduce confusion and make it easier for customers to find your establishment.

  1. Utilizing All Available Space

Maximizing your advertising space is essential for any business. By placing signage on the back of your building, you’re making the most of the space available to you. This additional advertising can be a cost-effective way to increase your business’s visibility and reach without breaking the bank.

  1. Attracting Different Customer Segments

Different customer segments may access your business from various directions, depending on their daily routines and travel patterns. By having B.O.B. signage, you can ensure that you’re catering to all potential customers, regardless of their direction of approach. This can lead to increased foot traffic and potentially higher sales.

Torchy’s did a great job with their all-around-the-building signage!

Tips for Effective B.O.B. Signage

  1. Choose the Right Materials

Ensure that your B.O.B. sign is made from durable materials, as it will be exposed to various weather conditions. High-quality materials will ensure your sign remains vibrant and legible over time.

  1. Opt for a Clear and Simple Design

Make sure your B.O.B. sign is easily readable and has a clear message. Avoid cluttered designs that may be confusing or difficult to read from a distance.

  1. Incorporate Your Branding

Ensure that your B.O.B. sign aligns with your overall branding strategy. This will help create a consistent and cohesive brand experience for customers.

  1. Consider Lighting

If your business operates during the evening or nighttime hours, consider investing in illuminated signage for the back of your building. This can further increase visibility and attract customers who may be passing by after dark.

Permitting Can Affect Your B.O.B. Signage

Permitting plays a crucial role in the implementation of B.O.B. signage, as it ensures that businesses adhere to local regulations and guidelines while maximizing the benefits of back-of-building advertising. Obtaining the necessary permits allows businesses to enhance their visibility, reinforce their brand identity, and maintain a competitive edge while complying with local ordinances. On the other hand, restrictions may be imposed on B.O.B. signage to maintain aesthetic standards, prevent visual clutter, or ensure public safety. These restrictions could include size limitations, design requirements, or specific materials to be used. By navigating permitting processes and adhering to restrictions, businesses can effectively utilize their B.O.B. signage to attract different customer segments, improve wayfinding and navigation, and make the most of their available advertising space.

The infamous “Bobs” from Office Space want to know what your business is about!


Back of building signage, or B.O.B., is an often overlooked yet valuable asset for any business. By utilizing this space effectively, you can increase visibility, reinforce your brand identity, gain a competitive edge, and ultimately attract more customers. Don’t let this opportunity pass you by – embrace your B.O.B. and watch your business grow.