The FDA has mandated that all food service establishments with 20 or more locations meet calorie count menu labeling as of December 16, 2016. Chains and other establishments will be required to provide all consumers with clear and consistent nutritional information.
Federal Heath’s digital menu board solutions allow users to update calorie count and pricing with the click of a button, saving time and money. Federal Heath offers cloud-based content management software as well as digital screens. Our services include custom content creation, installation, support, and training.
For a full write-up of the FDA requirements, click HERE
Digital Menu Boards
The digital menu board is one of the most efficient, versatile, and impactful solutions to engage with customers when it matters the most, when your customers are making final decisions on what to order. Digital menus have been shown to increase revenue by influencing buying decisions, and can be integrated with your point of sale system. Digital menu boards can significantly reduce the perception of wait times your customers experience using engaging content and suggestions. Our solutions deliver the ability to change content automatically and in real time, ensuring accurate updates with maximized impact.
In addition to meeting the FDA’s calorie count mandates, Federal Heath digital signage solutions include flexible advertising options, cross-selling, up-selling, brand promotions, and more; thereby increasing sales by delivering customized content that speaks to your audience. Let our team help you engage with your clients in a more powerful way!
Benefits of Digital Menu Boards
Digital menu boards require a modest investment for your establishment. However, the return on this investment is predictable and significant. An infographic published by JCO products highlights 11.5% of QSRs in the United States get a return on their investment within 6-months of installation. Here are the details…
- 0-6 months – 11.5%
- 7-12 months – 30.8%
- 13-18 months – 26.9%
- 19-24 months – 19.2%
- 24+ months – 11.5%
Even more compelling than short term ROI are the ultimate profits. Restaurants that have transitioned to dynamic digital menu boards experience an increase in profits between 10 and 50 percent. This could be you!
In addition, those same restaurants that installed digital menu solutions experienced significant cost savings by eliminating the cost of updating printed menu boards. Digital menu board updates cause no operational disruption, customer confusion, or lost revenue due to missed changes or opportunities.
Other perks to consider include:
- Menu versions based on time of day, calendar, seasons
- Upsell opportunities based on meal, weather, inventory
- Customer First Impression Engagement
- Continuity of Experience
- Brand Image Integration
- Sustainability (Nothing to discard when making changes)
Seize this opportunity if you operate a drive-thru restaurant. JCO’s infographic shows that around 70% of QSR sales are generate by the drive-thru; however, only 27.3% have installed digital menus. Create menu consistency, branding and engagement through an entire digital menu solution rollout that includes Digital Drive-Through.
Digital is quicker, time & cost effective and greener. Every area of life is heading digital, why wait on digital menus! Federal Heath doesn’t want to leave you behind, call the experts today!
Contact us today for a FREE consultation. Our knowledgeable account executives would be happy to develop ideas for your platform and show you that creating digital signage content has never been easier!