It’s hard to overstate the impact that digital signage can have on a company’s customer satisfaction and sales. Market leaders have done real-world testing for years, with results that keep pushing them to expand those initiatives.

This Infographic tells the tale. It’s a handy reference for you, plus a useful tool for helping others in your organization document the relationship between digital signage and boosting customer engagement.

Like any signage, there are tricks of the trade for working out the right content and placement. Knowing your objectives for this powerful tool also plays a key role: Prompting add-on purchases? Spending more time in the store? Moving people to certain sections? Reducing perceived wait times? Providing value-added information? Something else?

It’s all possible and measurable these days.