Press Release: Federal Heath and CDP Group re-brand and refresh the C-Store experience

Marlboro, NY (November 1, 2020) – New Paltz, NY based CPD Group and Euless, TX based, Federal Heath worked together in re- imagining how we think about convenience stores. In the heart of Marlboro, NY, Chestnut Market’s 5,600 sq. ft. flagship, offers an instant visual brand recognition.

In addition to the C-store, the Chestnut Market brand features a Dunkin Donuts, locally made and freshly prepared foodservice offerings and ExxonMobil’s Synergy brand in the forecourt, making it the ultimate destination.

“The objective was to create an iconic brand environment for Chestnut Market, that elevates the customer’s shopping experience and creates a specialty branded customer journey,” said Michael Benincasa, VP of Retail Design & Strategy at Federal Heath. “The intent was to create a unique destination location in the C-Store genre space.”

“Our new store design is a commitment to our guests as we continue to enhance our customer’s experience,” said Sharif Jamal, Director of Brand Development, CPD Group. “Our new, re-branded flagship store will be the first location in Marlboro, NY, making them the first community to experience the new look and feel. We look forward to bringing our new re-fresh to many additional markets within the next two years.”

As part of the new design, the Federal Heath team was engaged to create a complete brand refresh for Chestnut Market. The team created a newly branded interior store design including, concept, development, and fabrication of signage, illuminated CoLite ceiling rings, graphic wallcoverings, illuminated CoLite wood beams, dimensional copy, lightweight CoLite POS canopy, WallMaker white shiplap & red cedar siding. Installation was also handled by the Federal Heath Specialty Contracting team, completing a total environmental refresh from A to Z. The Chestnut Market concept highlights convenience and quality that invites the customer inside with warmth, comfort, fun, and good living. Real textures, geometric patterns, materials, and lighting enhance the overall ambiance; relaxed, informal, but completely refreshed in a contemporary environment, creating a bold brand voice that sets the store apart from any other.

CPD Energy Corp. is a family-owned business that began with one station in 1981 located in New Paltz, NY. It is now a major petroleum marketer and distributor in New York, New Jersey and Connecticut. The company operates and supplies more than 200 sites in both retail and wholesale markets. Fuel brands include ExxonMobil, Shell, BP and Gulf.

Federal Heath helps companies connect and engage with their customer with complete turnkey products and services including – signs, design services, digital signage, interior graphics and décor, maintenance, and specialty contracting services. Federal Heath has provided concierge care and superior craftmanship since 1901.


For more information, contact – Michael Benincasa, Vice President Retail Design & Strategy at, or by phone at 586.960.4078

View a video of this project, here.