A FedEx Office survey found that signs play a critical role attracting customers for small businesses. The “What’s Your Sign” survey found a strong connection between attractive, visible signs and positive customer decisions. This includes findings that 76 percent of people have entered a store they have never visited before based on its signs, and…

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Here are some facts you might not know about on-premise signage: Signage is the least expensive but most effective form of advertising Signage can be responsible for half of your customers – that’s right, 50%! Signage is so important that without it you may not get a loan for your business. Signage is an investment that…

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