The Power of Signage
Ketchum Global Research & Statistics and ORC Internationals recently completed a What’s Your Sign survey for FedEx. The survey found that over 75% of Americans have visited a store for the first time based on its signage. Further results showed that nearly 70% of customers made purchases solely because the sign caught their eye.
The survey also found that 68% of US consumers believe a store’s signage is reflective of the quality of its products and services, and that more than half are less willing to enter a store with misspelled or poorly-made signs.
Read the entire article by David Ward, PrintWeek, May 17, 2012