The Role of Petroleum Forecourt Upgrades in Building Customer Loyalty
PEI (Petroleum Equipment Institute) recently surveyed 130 of its members to find out what role forecourt upgrades play in building consumer loyalty. The results – fuel islands, good under-canopy lighting, well-maintained hanging hardware, and other exterior lighting ranked high on the list. Here’s how PEI members scored eight common upgrades on a scale of 1 -5, with 5 being most important –
Survey results provided in PEI’s Tulsa Letter dated March 18, 2021. View it here.