Value Place has announced that it changed its name to WoodSpring Suites, effective immediately. Pictured is Federal Heath’s Dee Wallace congratulating several lucky Franchisees who each won $1000 towards new signage.

“Our new brand strategy will foster our ability to further expand our network, gain access to new markets and customer segments, and further drive RevPAR growth for our company-owned hotels and development partners,” said Bruce Haase, CEO of the brand. “Leveraging our highly profitable operating model and history of product innovation, we believe that our rebranding strategy will be the catalyst to take the company to the next level of growth and profitability. We are building from a strong foundation,” said Haase. “Although the Company achieved record financial performance in 2014 and saw unprecedented demand from both consumers and developers for our product, we see clear opportunities to do even better and build a long-term growth platform.”

“The WoodSpring Suites brand provides us with the right platform to build a widely distributed national brand, better serve our guests, and provide growth opportunities for our associates,” said Haase. “We have an incredible opportunity in front of us and we could not be more excited about our future.”   Read this article in its entirety at: http://ehotelier.com/news/global/2015/04/24/value-place-launches-new-name-and-new-brand/