Wayfinding Signage

Getting around form place to place in today’s world can be a challenge; knowing where to go and how to get there can be a complicated activity. Humans are pre-programmed to rely on experience to locate places in the physical world. How we design and implement signage that directs people to the desired location is a matter of focusing on including what information is necessary and how quickly and effectively it can be conveyed.

According to designworkplan, quality wayfinding systems are based on human behavior and how we process supplied information.

  • Do not make them think
    Create a comprehensive, clear and consistent visual communication system with concise messaging.
  • Show only what is needed
    Show information what relevant is to the space, location and / or navigation path.
  • Remove excessive information
    Remove unnecessary elements to create a clear visual environment ahead.

Developing signage for a building, complex of buildings or geographic locations requires a theme; a consistent appearance that is easy to recognize and follow. Font, lettering size, icons, signage material, and colors should be uniform in appearance and use the same pattern for displaying information.

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Understanding exactly where to place signage through research and critical thinking also maximizes effectiveness. Displaying too much information on one sign can create confusion; using several signs aids in getting the most out of the wayfinding effort.

When a signage package has been designed, testing the overall effectiveness is critical. Sample signage should be placed and then followed to ensure the desired location is easily reached.

Federal Heath Visual Communications provides both interior and exterior signage design, installation, service, and maintenance. We assess your needs for wayfinding signage and deliver custom built packages that inform, guide, and deliver your customers.