Signs, signs, everywhere are signs! You may just take your sign for granted, but did you know that 35% of consumers enter an establishment because they saw the sign while driving by? Think of your signage as a way to not only mark your business but also to market it.
On-premise signage is a critical marketing tool that directly influences a business’s visibility, brand recognition, and customer engagement. It serves as a silent salesperson, attracting attention, guiding visitors, and reinforcing brand identity 24/7. Effective signage can increase foot traffic, improve wayfinding, and create a strong first impression. For many businesses, especially retail and service-based, well-designed on-premise signs are essential for standing out in competitive markets and driving impulse visits from nearby potential customers.
While your on-premise sign should attract new customers there is so much more that it can do for you.
Why is signage so important? Learn about the 5 key benefits of on-premise signage.
www.whatsyoursignage.com/resources
www.signs.org/business-resources
www.signresearch.org/economic-value-of-on-premise-signs/