The Role of Petroleum Forecourt Upgrades in Building Customer Loyalty

Petroleum forecourts play a vital role in attracting customers and enhancing brand awareness. As the first point of contact at fuel stations, a well-designed forecourt creates a strong visual impression that can influence consumer choice and drive loyalty. Forecourts featuring branded signage, lighting, canopies, and clean, organized layouts convey professionalism, safety, and trust. These areas also present valuable opportunities for promoting convenience store offerings and additional services. By maximizing visibility and ensuring a positive, consistent brand experience, petroleum forecourts help differentiate a station in a competitive market and encourage repeat business from both local and traveling customers.

PEI (Petroleum Equipment Institute) recently surveyed 130 of its members to find out what role forecourt upgrades play in building consumer loyalty. The results - fuel islands, good under-canopy lighting, well-maintained hanging hardware, and other exterior lighting ranked high on the list. Here's how PEI members scored eight common upgrades on a scale of 1 -5, with 5 being most important -

Survey results provided in PEI's Tulsa Letter dated March 18, 2021. View it here.