Aloft Hotels

Aloft is a hotel chain created by Starwood Hotels & Resorts for the “tech-savvy, design forward crowd.” Now owned by Marriott, the 100 boutique locations are characterized by loft-inspired rooms with voice-activated amenities. Technology drives much of the experience, including rooms that unlock via smartphone, room service that responds to emojis, and BOTLR, the butler-bot that’s always on duty to deliver what guests need. Dubbed “a vision of W Hotels,” the boutique brand features the W XYZ bar. 

Federal Heath became involved with Aloft Hotel signage based on our previous performance for hospitality franchise owners and contractors.