LOCATION
Mason, Ohio
Bassett Furniture
THE CHALLENGE
Halo Illumination on a Glass Façade
When Bassett Furniture’s Mason, Ohio, location transitioned from a traditional brick façade to a glass façade, its signage became a unique challenge. Installing halo-illuminated channel letters on glass presented two critical challenges.
- Developing a secure mounting solution for letters on glass
- Preserving the halo effect without a solid surface behind the sign
THE SOLUTION
Engineered for Structure and Light
Working closely with the project architect, our team engineered an alternative mounting system specifically designed for the glass façade. Once the structural approach was approved, attention turned to enhancing the sign’s visual performance.
To recreate the impact of halo illumination, we incorporated a custom contour-cut backer behind the reverse-lit letters. This addition provided a reflective surface that amplified the lighting effect and strengthened the visibility of the Bassett logo after dark.
THE RESULT
A Bold Presence, Day and Night
The finished sign delivered the brand consistency Bassett wanted while overcoming the limitations of a glass storefront. The contour-cut backer significantly enhanced nighttime visibility, creating a bold, polished presentation that stands out both day and night.
