Chestnut Market 

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Chestnut Market

Chestnut Market

Becoming a Destination

This New Paltz, NY based c-store retailer set out to create a new brand refresh.  The new logo & squirrel mascot set the tone for the new store design and interior environment.  The re-imagined environment invites the customer inside with warmth, comfort, fun, and good living.  Real textures, materials, and lighting enhance the overall ambiance, relaxed, informal, but completely refreshed in a contemporary setting.  Illuminated rings and white shiplap wrapped in wood tones create a bold brand voice that sets the store apart from any other.

The Federal Heath Team was engaged to create a complete brand refresh for Chestnut Market.  The team created a newly branded interior store design including concept, development, and fabrication of signage, illuminated CoLite ceiling rings, graphic wall coverings, illuminated CoLite wood beams, dimensional copy, lightweight POS canopy, WallMaker white shiplap & red cedar siding.  Installation was also handled by the Federal Heath Specialty Contracting team, completing a total environment refresh from A-Z.


Our new store design is a commitment to our guests as we continue to enhance our customer’s experience. Our new, re-branded flagship store will be the first location in Marlboro, NY, making them the first community to experience the new look and feel. We look forward to bringing our new re-fresh to many additional markets within the next two years.”

- Sharif Jamal, Director of Brand Development, CPD Group