PROGRAM SCALE
100+ Stores
De-branding & rebranding
ONE COORDINATED PROGRAM
From Pilot Stores to a Broader Rebrand
Enmarket initially worked with several local vendors to translate its new identity into store updates. Federal Heath offered a single source for signage and remodeling, simplifying coordination across locations.
The team surveyed 63 stores and developed a mock design for each. Early work included interior remodeling at four pilot stores and exterior updates at 12 locations during 2016. That foundation helped establish a repeatable approach while accommodating the differences between stores.
CONSISTENT BRAND. CUSTOM FIT.
Adapting the Design to Each Location
Store layouts varied with property size, access and existing construction. Federal Heath coordinated location-specific designs, material selections and installation requirements to maintain a recognizable Enmarket identity across different formats.
The scope included building identification, canopy elements and main identification signs, alongside interior updates. Printed graphics and directional signage helped carry the refreshed brand into the shopping experience. Adaptable materials and coordinated manufacturing supported changes as construction and equipment requirements evolved.
A PARTNERSHIP THAT CONTINUED
Supporting the Next Phase of Growth
After the pilot work, Enmarket awarded Federal Heath the remaining interiors and exteriors scheduled for remodeling. When Enmarket acquired 35 additional locations in late 2017, it again selected Federal Heath as its signage and branding partner.
Work on the first five acquired locations was completed within the first month, with further surveys scheduled to support the next phase. The program shows how coordinated project management and customizable manufacturing can support a growing store network.
