In recent years, convenience stores have transformed into places that are more than gas pumps and canopies. They have progressed into mini-marts serving an array of food and beverage items. Enmark is one such C-store that noticed the trend and decided to reinvent itself.

Enmark realized the need for a refresh and added healthier food options to its stations. To convey its new concept, the popular convenience store updated the brand logo and changed its name to Enmarket. By adding two letters and a leaf, it conveyed Enmarket’s new idea: a market that continues to offer quality food as well as premium gasoline.