NATIONAL RETAIL REBRANDING CASE STUDY

Hibbett

Bringing a refreshed retail brand to life through exterior signage, interior graphics and a nationwide partnership.

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One Retail Brand. Hundreds of Locations.

Federal Heath helped Hibbett translate a refreshed brand identity into exterior signage and interior graphics across its retail network. The partnership grew from nationwide exterior sign maintenance into logo revitalization, signage implementation and an interior wall panel solution.

Hibbett wanted a more modern identity that would connect with its customers in a competitive athletic footwear and apparel market. Federal Heath’s design team helped develop the updated branding, then supported the next step: bringing that identity to existing stores. The original case study described a planned rebranding journey across a 970-store network, with Federal Heath selected as the preferred supplier for implementation across hundreds of locations.

The work connected creative development with the practical needs of a national retail signage program. Exterior signs, branded interior surfaces and ongoing maintenance each played a part in presenting a consistent customer experience.

Project at a Glance

CUSTOMER

Hibbett

Athletic footwear and apparel retailer

PROGRAM

National Rebranding

Hundreds of existing store locations

BRAND EXPERIENCE

Exterior + Interior

Signage and graphic wall panels

PARTNERSHIP

Ongoing Support

Design, implementation and maintenance

THE CHALLENGE

A Refreshed Identity Across a National Footprint

Updating a retail brand requires more than a new logo. Customers encounter that identity on the building, at the entrance and throughout the store. For Hibbett, the opportunity was to create a modern look that could carry across an extensive network of existing locations.

Federal Heath already understood Hibbett’s exterior signs through its maintenance relationship. When Hibbett began its logo revitalization initiative, that relationship expanded into a broader rebranding partnership. Federal Heath’s design team helped shape the updated identity, while its signage capabilities supported implementation in the field.

As the preferred supplier for the program, Federal Heath brought together signage, interior graphics, project management, delivery and installation. This connected approach gave Hibbett support across the different parts of its brand transformation.
Updated Hibbett exterior storefront signage in Huntsville, Alabama
Hibbett retail branding and signage project photography

THE SOLUTION

Solving an Interior Graphics Supply Challenge

In 2020, Hibbett faced difficulties obtaining interior graphic wall panels from its supplier. The issue created fulfillment delays for an important part of the in-store brand environment. Federal Heath responded by introducing its Wallmaker product as an alternative.

The solution offered a cost-effective, comparably efficient way to fulfill Hibbett’s interior wall panel needs and resolve the supply delays described in the original case study. It also demonstrated how a partner familiar with the customer’s brand could respond when a new challenge emerged beyond exterior signage.

From maintaining existing signs to supporting refreshed storefront branding and interior graphics, the relationship illustrates the value of coordinated retail brand support. Federal Heath’s role evolved with Hibbett’s needs, connecting design, physical brand implementation and ongoing service within one partnership.

Explore our printed graphics capabilities or discuss your next retail branding program with our team.

Hibbett Project Gallery

Explore exterior signage and retail branding from the Hibbett program.
Hibbett storefront signage in Huntsville, Alabama
Hibbett exterior signage in Houston, Texas
Hibbett retail brand implementation
Hibbett signage in Vallejo, California
Hibbett signage and retail branding detail
Hibbett storefront brand identity

Working with Federal Heath has been an exceptional experience. Their team, particularly Judy and Victoria, has consistently demonstrated professionalism, reliability, and a true commitment to delivering high-quality results. From project coordination to execution, they have shown a remarkable ability to navigate challenges and keep things moving forward, even when external factors such as permitting delays or landlord approvals presented obstacles.

When I first took over the sign project for Hibbett, there were many moving parts and a few initial hurdles to overcome. Federal Heath’s team quickly became an invaluable partner, providing expertise, guidance, and hands-on support to get the program back on track. Their strong communication, attention to detail, and dedication to meeting our needs have made a significant impact on the success of our projects.

I can confidently say that the program would not be in the strong position it is today without the collaboration and hard work of the Federal Heath team. They have set the standard for what a true vendor partnership should be, and I look forward to continuing our successful relationship for many projects to come.

SERREN BOUSKA HOLLINGSWORTH Store Development Manager, Hibbett Sporting Goods

Hibbett Project Questions, Answered

Explore the Hibbett Case Study

Take a closer look at the exterior signage, interior graphics and nationwide partnership behind Hibbett’s retail brand transformation.

See how the partnership continued in our latest case study on Hibbett’s logo box update.

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READ THE LOGO BOX CASE STUDY