Redefining the Game:
Hibbett's Unique Path in a Crowded Market

Headquartered in Birmingham, Alabama, Hibbett operates 970 Hibbett stores nationwide. Serving customers for over 75 years, they sell footwear, apparel, and accessories from top brands like Nike, Jordan, and Adidas.

Facing a fiercely competitive sporting goods market, Hibbett realized the need for a brand transformation. Their objective was to redefine their brand identity, better resonate with their customer base, and position themselves as a leading athletic apparel retailer. To achieve this, they enlisted the help of the FH Design Team.

Modern and updated branding was quickly agreed upon, leading to the next phase being a significant rebranding journey that would span their 970 nationwide stores.

Federal Heath’s relationship with Hibbett began with us maintaining their exterior signs throughout the United States.

When the time came for Hibbett to embark on their logo revitalization initiative, they entrusted Federal Heath as its preferred supplier for the comprehensive implementation across hundreds of existing locations.

In 2020, Hibbett encountered obstacles in procuring their interior graphic wall panels from their supplier. The resourceful Federal Heath team responded by introducing our Wallmaker product. This solution proved to be cost-effective and comparably efficient, effectively resolving their fulfillment delays.

Leveraging our turnkey capabilities and forward- thinking approach, we showcased our intrinsic value beyond mere pricing considerations, delivering innovative solutions that contribute to the distinctiveness of their brand.

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"Working with Federal Heath has been an exceptional experience. Their team, particularly Judy and Victoria, has consistently demonstrated professionalism, reliability, and a true commitment to delivering high-quality results. From project coordination to execution, they have shown a remarkable ability to navigate challenges and keep things moving forward, even when external factors such as permitting delays or landlord approvals presented obstacles.

When I first took over the sign project for Hibbett, there were many moving parts and a few initial hurdles to overcome. Federal Heath’s team quickly became an invaluable partner, providing expertise, guidance, and hands-on support to get the program back on track. Their strong communication, attention to detail, and dedication to meeting our needs have made a significant impact on the success of our projects.

I can confidently say that the program would not be in the strong position it is today without the collaboration and hard work of the Federal Heath team. They have set the standard for what a true vendor partnership should be, and I look forward to continuing our successful relationship for many projects to come."

- Serren Bouska Hollingsworth, Store Development Manager at Hibbett Sporting Goods