Hyatt Regency

Nationwide Reimaging and Conversion

Hyatt Regency hotels are smaller full-service hotels with 150 to 350 rooms located close to major business centers. This upscale version of Hyatt includes 5 star restaurants, elite bars, and an overall sophisticated experience and taste for socialites and business travelers. Furthering emphasizing first class treatment is their Hyatt Regency brand logo, a modern and regal purple brand logo that conveys taste and sophistication.

Hyatt Regency wanted to revitalize its logo and brand message to move away from their original, generic look, creating a unique image that would separate it from the rest of the Hyatt hotel brands.