Lidl

Urban Impact: Bringing Lidl’s Brand to Life

Federal Heath was selected as Lidl’s trusted signage partner for a series of urban-location projects across the eastern Atlantic region. This multi-site rollout covered 40 sites in the New York Metro, Washington, D.C., and Atlanta, GA, with more than 75 locations served in total over the course of our partnership.

The primary objective was clear: design, permit, and install the largest exterior signage allowable by each jurisdiction to maximize visibility in competitive, densely populated markets.

Challenges in Urban Environments

The project required navigating some of the strictest signage regulations in the U.S., particularly in New York, New Jersey, and Maryland. These regions are known for:

• Lengthy and complex permitting processes.
• Stringent size and placement restrictions.
• Architectural constraints in older or repurposed buildings.

Many Lidl locations were situated in renovated structures, including vacated Bed Bath & Beyond properties and buildings never previously used for retail. These conditions demanded highly customized design and engineering solutions.

Read more about this project by downloading our PDF.