PETROLEUM & C-STORE CASE STUDY

Marathon

One source for a more streamlined forecourt imaging program.

One Partner. A More Efficient Forecourt Program.

Since 2018, Federal Heath has worked with Marathon to simplify its forecourt imaging program. By consolidating work previously handled by eight vendors, Marathon gained a single source for the branded elements that bring its fuel sites together.

The program reduced time spent on reimaging, communication, logistics, and shipping. A dedicated ordering website also gives Marathon wholesalers one place to order imaging packages and services, track orders, and access program resources.

Project at a Glance

Since 2018

A continuing partnership

One Source

Work consolidated from eight vendors

Simpler Ordering

Dedicated wholesaler ordering website

Connected Logistics

Consolidated shipping and order tracking

Built Around the Entire Forecourt.

Coordinating the details across the forecourt helps keep Marathon’s identity consistent, from the canopy to the dispenser island. Federal Heath provides the imaging elements as part of one connected program.

  • Canopy fascia and channel letters
  • Column cladding and lane IDs
  • Dispenser decals, overlays, and door covers
  • Risers and valances
  • Dispenser island equipment
Marathon fuel canopy with logo signage, red and blue fascia graphics, and branded dispensers.
Marathon station at dusk with illuminated canopy lettering, branded columns, and fuel dispensers.

One Source. From Survey to Shipment.

For full site conversions, Federal Heath surveys the location, analyzes and specifies the components, provides a quote, manufactures the imaging elements, and consolidates shipping. Real-time order status helps wholesalers stay informed as the work progresses.

Ordering Made Easier for Wholesalers

The customer-specific ordering website brings imaging packages, services, tracking information, reference catalogs, installation guides, and care instructions into one place. It supports a simpler, more coordinated reimaging process.

Marathon Project Gallery

A closer look at the canopy signage, forecourt graphics, and coordinated branding across Marathon locations.

Partnership That Makes a Difference.

Working with the Marathon side of Federal Heath is always golden, couldn’t ask for any better team members there than what you have. Each and every person, specifically Danielle, is always readily available and quick to respond when needed. If there is an issue with placing an order, missing materials, etc., she is willing to help and always follows up to include timelines of what to expect.

If an explanation was needed to explain something, Danielle is great at breaking it down. Kudos to your team and Danielle!

Heather Sullivan
Purchasing Agent, Interstate Sign Company

Marathon Program FAQs

Bring Your Forecourt Brand to Life.

From imaging components to a coordinated site conversion program, Federal Heath helps simplify the work behind a consistent brand experience.