FINANCIAL SIGNAGE CASE STUDY

OneMain Financial

One Brand. A Coordinated Conversion.

Exterior signage and interior branding brought together through an experienced conversion team.

A Consistent Identity, Inside and Out

Federal Heath’s Knoxville Conversion Team delivered a comprehensive signage package for OneMain Financial’s brick-and-mortar locations. The program combined custom exterior signage, interior vinyl graphics, and wall panels to carry the brand from the storefront into the branch.

Building on its experience with the related Springleaf Financial brand, Federal Heath brought established relationships and multiple manufacturing facilities to an expedited conversion program.

PARTNERSHIP

Since 2011

Built on an established relationship

CONVERSION

300 Sites

Sign replacements cited in the customer testimonial

PRODUCTS

Inside & Out

Exterior signs, vinyl graphics, and wall panels

DELIVERY

Multiple Facilities

Manufacturing support for expedited timelines

THE FEDERAL HEATH APPROACH

Experience Built for an Expedited Conversion

OneMain Financial selected Federal Heath for its history of delivering quality products for Springleaf Financial and its ability to handle accelerated project timelines.

The Knoxville Conversion Team coordinated a brand-specific package, supported by multiple manufacturing facilities. Custom exterior signs established the new identity outside, while vinyl graphics and wall panels extended it into the branch.

OneMain Financial branch signage produced for the brand conversion

From Springleaf to OneMain Financial

A new identity, brought to life. Explore the original signage and completed brand conversion side by side.

BEFORE

The Original Springleaf Sign

Springleaf Financial branch signage before the brand conversion

The previous Springleaf Financial identity before the signage conversion.

AFTER

A New OneMain Financial Identity

OneMain Financial channel letter signage after the brand conversion

Updated OneMain Financial branding and exterior channel letter signage.

OneMain Financial Signage Gallery

Explore the exterior signage and interior branding from the program.

“We have enjoyed our relationship with Federal Heath since 2011, when we completed a sign replacement project covering 1,100 locations. Since that initial project, Federal Heath has provided us with ongoing maintenance support. Their sales and support teams have been easy to work with, have provided good direction, and produced and installed quality signs. Over the last six years, we have been able to work with the same core team, building a strong partnership, which enabled us to expeditiously complete a project replacing signs on 300 sites.”

— OneMain Financial

OneMain Financial Signage Program FAQs

Explore the OneMain Financial Signage Program

Download the full case study for a closer look at the branch conversion and the partnership behind it.