Simon Xpress

Award Winning C-Store Design

Island Lane Capital and Federal Heath worked together to create a new strategy for a ground-up c-store brand vision and retail store design called Simon Xpress. As part of the new design, the Federal Heath team was engaged to create and complete a brand vision from the ground up.

Federal Heath has been awarded Best Store Design Award by CStore Decisions in early 2023.  Press Release: Disrupting the C-Store Experience

The scope included: new brand creation, brand voice, logo development, design concept, fabrication, and installation. Federal Heath developed, fabricated and installed a total environment refresh:

• Illuminated CoLite™ ceiling rings
• Custom graphic wall coverings
• Illuminated CoLite™ wood beams
• Dimensional copy
• Illuminated SEG graphics
• Wallmaker™ white contemporary siding
• Exterior signage
• Forecourt canopy