RESTAURANT SIGNAGE CASE STUDY

Sonic Drive-In: An Iconic Brand, Brought to Life

Nationwide restaurant signage, rebranding, and headquarters updates supported by a long-standing partnership with Federal Heath.

EXPLORE THE PROGRAM

A Familiar Brand. A Fresh Expression.

Federal Heath supports Sonic Drive-In with brand-consistent signage for new restaurant concepts, rebranded locations, and corporate headquarters. The partnership brings together nationwide turnkey services, collaboration with corporate teams and franchisees, and a range of exterior sign solutions.

Since its first drive-in opened in 1953, Sonic has built an identity around carhop service and the everyday moments customers share in their cars. As that identity has evolved, Federal Heath has helped translate new brand designs into physical signage—from the Sonic 2000 retrofit program to the 2019 “This is how we Sonic” direction.

Project at a Glance

Nationwide

Turnkey signage services

Sonic 2000

Retrofit program support

2019 Refresh

“This is how we Sonic”

Multiple Sign Types

Pole, building & directional

THE FEDERAL HEATH APPROACH

One Partner, From Site Review to Installation

A restaurant signage program needs to carry one recognizable brand across different sites and stakeholders. Federal Heath provides nationwide turnkey support for Sonic, connecting the early site work with sign fabrication and installation.

Close communication with corporate teams and franchisees helps integrate signage and new designs across new concept stores and existing restaurants. The work combines a consistent brand presentation with the practical needs of each location.

  • Site surveys and code checks
  • Permitting, fabrication, and installation
  • Collaboration for new concepts and rebrands
  • Communication with corporate teams and franchisees
Sonic Drive-In restaurant signage and exterior branding
Illuminated Sonic headquarters sign at night

BUILT AROUND AN EVOLVING BRAND

From Drive-In Restaurants to Corporate Headquarters

The Sonic 2000 retrofit program introduced a “retro-future” look. In 2019, Sonic shifted to “This is how we Sonic,” reflecting the people, food, and experiences at the heart of the brand. Federal Heath continued supporting brand-consistent signage through these changes.

The scope includes pole signs, building signs, and directional signs, along with LED conversions and sign refacing. Work at Sonic’s Oklahoma headquarters extends that visual identity beyond the restaurant environment.

Explore our restaurant signage solutions for more about supporting brand consistency across multiple locations.

New Sonic Restaurant Design

See how Sonic’s identity comes to life through exterior restaurant signage and updated brand elements.
Sonic Drive-In restaurant signage, project view 1
Sonic Drive-In restaurant signage, project view 4
Sonic Drive-In restaurant signage, project view 2
Sonic Drive-In restaurant signage, project view 5
Sonic Drive-In restaurant signage, project view 3
Sonic Drive-In restaurant signage, project view 6

Corporate Headquarters Signage

Explore the headquarters sign installation and illuminated brand presence in Oklahoma.
Sonic corporate headquarters signage, project view 1
Sonic corporate headquarters signage, project view 4
Sonic corporate headquarters signage, project view 2
Sonic corporate headquarters signage, project view 5
Sonic corporate headquarters signage, project view 3
Sonic corporate headquarters signage, project view 6

A PARTNER OUR CUSTOMERS RELY ON

Trusted to Care for Every Location

With nearly 200 stores to support, it is a breath of fresh air to work with professionals at Federal Heath to ensure our signage needs are handled with care, accuracy and high quality.

Jesse Kevan
The Merritt Group

Sonic Signage Program FAQs

Bring Your Restaurant Brand to Life

Planning a new restaurant concept or a multi-location rebrand? Connect with Federal Heath about a turnkey signage program built around your brand, your sites, and your team.

LET’S TALK ABOUT YOUR PROGRAM