What role did Federal Heath play in Target’s Drive Up concept?

Target brought its original Drive Up concepts to Federal Heath in mid-2017. As a longtime signage partner, Federal Heath worked with Target on the distinctive freestanding signs used to identify outdoor pickup areas.

How are the Target Drive Up signs illuminated?

Most signs are topped with a solar panel that supplies power to light the words “Drive Up” on both sides. The original program combines bright red branding with illuminated directional messaging.

How much space does a typical Drive Up area use?

The original case study describes a typical Drive Up location as occupying the area of six standard parking spaces, with signage identifying the dedicated pickup zone.

RETAIL SIGNAGE CASE STUDY

Target Drive Up: Convenience, Clearly Marked

Distinctive pickup signage brings Target’s app-driven shopping experience into the parking lot, with solar-powered illumination on most signs.

DOWNLOAD CASE STUDY

A Drive Up Shopping Experience Powered by the Sun

Target approached Federal Heath to help bring a new pickup experience to its parking lots. The concept connected app-driven ordering with clearly marked outdoor pickup areas, making distinctive retail signage an essential part of the customer journey.

As Target’s signage partner for many years, Federal Heath was involved when the original Drive Up concepts were introduced in mid-2017. The program called for freestanding directional signs that reflected the Target brand and helped customers locate dedicated pickup spaces.

Project at a Glance

CLIENT

Target

An established retail signage partnership.

SIGNAGE

Solar-Powered

Most signs use solar panels to power illumination.

EXPERIENCE

Drive Up Pickup

Dedicated spaces support app-driven order collection.

THE SIGNAGE SOLUTION

Easy to Spot. Built Around the Brand.

Drive Up signs use Target’s recognizable bright red color to stand out in busy parking lots. Their freestanding format identifies the pickup area while keeping the brand visible outside the store.

Most signs are topped with a solar panel that supplies power to illuminate the words “Drive Up” on both sides. That combination of directional messaging and illumination supports a clearly identifiable destination for arriving customers.

✔ Distinctive red branding

✔ Freestanding directional signage

✔ Illuminated messaging on both sides

✔ Solar power on most signs

Target Drive Up pickup signage with illuminated messaging

Technician on a lift working on red Drive Up channel letters at a Target store

Connecting the App to the Pickup Area

The original Drive Up concept brought together app-based ordering, extended Wi-Fi, interior space for assembled orders, and easy access to dedicated outdoor pickup areas. Distinctive signage provided the visible link between the digital order and the physical destination.

A typical Drive Up location occupies the area of six standard parking spaces. Clear identification helps define that pickup zone within a larger retail parking lot and carries Target’s brand into the arrival experience.

Explore Federal Heath’s retail signage solutions for more examples of bringing a consistent brand experience to customer-facing spaces.

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Target Drive Up Signage FAQs

Explore the Target Drive Up Program

Download the full case study for a closer look at the original concept and the signage behind Target’s Drive Up shopping experience.