Target Drive Up
A ‘Drive Up’ Shopping Experience Powered by the Sun
Target approached Federal Heath about implementing high-tech “Drive Up” pickup stations for their parking lots – a revolutionary leap forward in customer convenience.
The idea relies on freestanding directional signs that are carefully aligned with the Target brand. They are bright red and easy to locate in a busy parking lot. Most are topped with a solar panel, which supplies power to light up the words Drive Up on each side. The typical Drive Up location occupies the area of six standard parking spaces.
Federal Heath has been Target’s signage partner for many years. They approached us with Drive Up’s original conceptual ideas in mid-2017. Their vision relied on an app-driven order/pickup system, extended wi-fi, interior space for storing assembled orders, easy access to dedicated Drive Up areas outside marked by distinctive signage, and aggressive marketing
support.
