Target Drive Up
A ‘Drive Up’ Shopping Experience Powered by the Sun
Target approached Federal Heath about implementing high-tech “Drive Up” pickup stations for their parking lots – a revolutionary leap forward in customer convenience.
The idea relies on freestanding directional signs that are carefully aligned with the Target brand. They are bright red and easy to locate in a busy parking lot. Most are topped with a solar panel, which supplies power to light up the words Drive Up on each side. The typical Drive Up location occupies the area of six standard parking spaces.