Posts Tagged ‘store signage’
Consumer vs. Commercial Displays: How to Choose
Judging from their outward appearance, consumer and commercial displays appear similar. However, not all displays are created equal, and further may not be designed for the different environments they will be used in. Why is this important? Commercial displays offer many features that consumer displays do not, with internal parts differentiating the two. Typically, commercial environments (i.e. hospitals, restaurants, retail complexes,…
Read MoreThe Power of Signage
Ketchum Global Research & Statistics and ORC Internationals recently completed a What’s Your Sign survey for FedEx. The survey found that over 75% of Americans have visited a store for the first time based on its signage. Further results showed that nearly 70% of customers made purchases solely because the sign caught their eye. The…
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